Built-in banner: this plugin renders the consent banner and owns the consent decision.
External TCF CMP: a separate, IAB TCF v2.2 certified CMP (such as Google\'s free Privacy & messaging banner from AdSense, or Tarteaucitron.js) shows the banner and emits the official TC string. This plugin then listens to __tcfapi, maps TCF purposes to its three categories, and continues to run custom-script gating, attribution preservation and the WP Consent API bridge. Use this if you serve Google ads in EEA/UK/CH and need a certified CMP.', 'att-consent' ) ); ?>