Improve cross-domain tracking and add "Always" script category
Move linker config into gtag('config') call with accept_incoming and
decorate_forms for reliable cross-domain linking. Capture _gl parameter
in sessionStorage to preserve attribution across navigation. Add
referrer-based attribution replay fallback so GA4 reports source/medium
instead of (not set) when UTMs are absent. Add "Always" script category
that executes without waiting for consent.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
This commit is contained in:
@@ -28,6 +28,7 @@
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color: #fff;
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}
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.att-cc-badge--always { background: #4CAF50; }
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.att-cc-badge--functional { background: #2196F3; }
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.att-cc-badge--analytics { background: #FF9800; }
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.att-cc-badge--marketing { background: #9C27B0; }
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@@ -82,11 +82,12 @@ $scripts = ATT_Consent_Scripts_Manager::get_all_scripts();
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<th><label for="att-cc-script-category"><?php esc_html_e( 'Category', 'att-consent' ); ?></label></th>
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<td>
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<select id="att-cc-script-category" name="category">
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<option value="always"><?php esc_html_e( 'Always', 'att-consent' ); ?></option>
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<option value="functional"><?php esc_html_e( 'Functional', 'att-consent' ); ?></option>
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<option value="analytics" selected><?php esc_html_e( 'Analytics', 'att-consent' ); ?></option>
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<option value="marketing"><?php esc_html_e( 'Marketing', 'att-consent' ); ?></option>
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</select>
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<p class="description"><?php esc_html_e( 'The script will only execute after the visitor consents to this category.', 'att-consent' ); ?></p>
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<p class="description"><?php esc_html_e( '"Always" scripts run on every page load without waiting for consent. Other categories execute only after the visitor consents.', 'att-consent' ); ?></p>
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</td>
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</tr>
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<tr>
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@@ -115,7 +115,6 @@ wait_for_update:c.wait_for_update||500
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});
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window.attCCHasConsent=false;
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}
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if(c.linker_domains&&c.linker_domains.length){g('set','linker',{'domains':c.linker_domains});}
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if(!sessionStorage.getItem('att_cc_attr')){
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var p=new URLSearchParams(window.location.search);
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var a={
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@@ -128,9 +127,10 @@ ut:p.get('utm_term')||'',
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uo:p.get('utm_content')||'',
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gc:p.get('gclid')||'',
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dc:p.get('dclid')||'',
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gl:p.get('_gl')||'',
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t:Date.now()
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};
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if(a.r||a.us||a.gc){
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if(a.r||a.us||a.gc||a.gl){
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sessionStorage.setItem('att_cc_attr',JSON.stringify(a));
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}
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}
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@@ -176,7 +176,7 @@ j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
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if ( 'gtag' === $s['tracking_mode'] && ! empty( $s['ga4_measurement_id'] ) ) {
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$id = esc_attr( $s['ga4_measurement_id'] );
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return "<script async src=\"https://www.googletagmanager.com/gtag/js?id={$id}\"></script>
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<script>window.attCCGtag('config','{$id}');</script>";
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<script>(function(){var o={};var c=window.attCCConfig||{};if(c.linker_domains&&c.linker_domains.length){o.linker={domains:c.linker_domains,accept_incoming:true,decorate_forms:true};}window.attCCGtag('config','{$id}',o);})();</script>";
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}
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return '';
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@@ -97,7 +97,7 @@ class ATT_Consent_Scripts_Manager {
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global $wpdb;
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$table = self::table_name();
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$allowed_categories = array( 'functional', 'analytics', 'marketing' );
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$allowed_categories = array( 'always', 'functional', 'analytics', 'marketing' );
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$allowed_placements = array( 'head', 'footer' );
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$allowed_statuses = array( 'active', 'inactive' );
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@@ -150,6 +150,7 @@ class ATT_Consent_Scripts_Manager {
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public static function get_scripts_for_frontend() {
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$scripts = self::get_scripts();
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$grouped = array(
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'always' => array( 'head' => array(), 'footer' => array() ),
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'functional' => array( 'head' => array(), 'footer' => array() ),
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'analytics' => array( 'head' => array(), 'footer' => array() ),
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'marketing' => array( 'head' => array(), 'footer' => array() ),
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@@ -193,6 +194,18 @@ class ATT_Consent_Scripts_Manager {
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continue;
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}
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// "Always" scripts execute immediately without consent gating.
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if ( 'always' === $script['category'] ) {
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if ( preg_match( '/<script[\s>]/i', $snippet ) ) {
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$output .= $snippet . "\n";
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} elseif ( preg_match( '/^\s*</', $snippet ) ) {
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$output .= $snippet . "\n";
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} else {
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$output .= '<script>' . $snippet . '</script>' . "\n";
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}
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continue;
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}
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// Check if snippet contains <script> tags.
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if ( preg_match( '/<script[\s>]/i', $snippet ) ) {
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// Rewrite each <script> tag to type="text/plain" with category attribute.
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@@ -65,6 +65,7 @@ var AttConsent = (function() {
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wp_set_consent('statistics', categories.analytics ? 'allow' : 'deny');
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wp_set_consent('marketing', categories.marketing ? 'allow' : 'deny');
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}
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}
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/**
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@@ -88,6 +89,28 @@ var AttConsent = (function() {
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if (a.ut) { params.campaign_term = a.ut; }
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if (a.uo) { params.campaign_content = a.uo; }
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// If no UTMs/gclid, derive source/medium from referrer so GA4
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// doesn't report (not set). Important for cross-domain tracking
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// where the _gl param may have been lost before consent was granted.
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if (!a.us && !a.gc && a.r) {
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try {
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var ref = new URL(a.r);
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var linkerDomains = config.linker_domains || [];
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var isLinkerDomain = linkerDomains.some(function(d) {
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return ref.hostname === d || ref.hostname.endsWith('.' + d);
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});
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// Only set referral attribution if referrer is from a different
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// host and NOT a configured cross-domain linker domain (those
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// should be seamless continuations, not referrals).
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if (ref.hostname !== window.location.hostname && !isLinkerDomain) {
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params.campaign_source = ref.hostname;
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params.campaign_medium = 'referral';
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}
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} catch (e) {
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// Invalid referrer URL - skip.
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}
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}
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if (Object.keys(params).length > 0) {
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gtag('set', params);
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}
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