Improve cross-domain tracking and add "Always" script category

Move linker config into gtag('config') call with accept_incoming and
decorate_forms for reliable cross-domain linking. Capture _gl parameter
in sessionStorage to preserve attribution across navigation. Add
referrer-based attribution replay fallback so GA4 reports source/medium
instead of (not set) when UTMs are absent. Add "Always" script category
that executes without waiting for consent.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

admin/css/admin.css

@@ -28,6 +28,7 @@
 	color: #fff;
 }
 
+.att-cc-badge--always { background: #4CAF50; }
 .att-cc-badge--functional { background: #2196F3; }
 .att-cc-badge--analytics { background: #FF9800; }
 .att-cc-badge--marketing { background: #9C27B0; }

admin/views/settings-scripts.php

@@ -82,11 +82,12 @@ $scripts = ATT_Consent_Scripts_Manager::get_all_scripts();
 						<th><label for="att-cc-script-category"><?php esc_html_e( 'Category', 'att-consent' ); ?></label></th>
 						<td>
 							<select id="att-cc-script-category" name="category">
+								<option value="always"><?php esc_html_e( 'Always', 'att-consent' ); ?></option>
 								<option value="functional"><?php esc_html_e( 'Functional', 'att-consent' ); ?></option>
 								<option value="analytics" selected><?php esc_html_e( 'Analytics', 'att-consent' ); ?></option>
 								<option value="marketing"><?php esc_html_e( 'Marketing', 'att-consent' ); ?></option>
 							</select>
-							<p class="description"><?php esc_html_e( 'The script will only execute after the visitor consents to this category.', 'att-consent' ); ?></p>
+							<p class="description"><?php esc_html_e( '"Always" scripts run on every page load without waiting for consent. Other categories execute only after the visitor consents.', 'att-consent' ); ?></p>
 						</td>
 					</tr>
 					<tr>

includes/class-frontend.php

@@ -115,7 +115,6 @@ wait_for_update:c.wait_for_update||500
 });
 window.attCCHasConsent=false;
 }
-if(c.linker_domains&&c.linker_domains.length){g('set','linker',{'domains':c.linker_domains});}
 if(!sessionStorage.getItem('att_cc_attr')){
 var p=new URLSearchParams(window.location.search);
 var a={
@@ -128,9 +127,10 @@ ut:p.get('utm_term')||'',
 uo:p.get('utm_content')||'',
 gc:p.get('gclid')||'',
 dc:p.get('dclid')||'',
+gl:p.get('_gl')||'',
 t:Date.now()
 };
-if(a.r||a.us||a.gc){
+if(a.r||a.us||a.gc||a.gl){
 sessionStorage.setItem('att_cc_attr',JSON.stringify(a));
 }
 }
@@ -176,7 +176,7 @@ j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
 		if ( 'gtag' === $s['tracking_mode'] && ! empty( $s['ga4_measurement_id'] ) ) {
 			$id = esc_attr( $s['ga4_measurement_id'] );
 			return "<script async src=\"https://www.googletagmanager.com/gtag/js?id={$id}\"></script>
-<script>window.attCCGtag('config','{$id}');</script>";
+<script>(function(){var o={};var c=window.attCCConfig||{};if(c.linker_domains&&c.linker_domains.length){o.linker={domains:c.linker_domains,accept_incoming:true,decorate_forms:true};}window.attCCGtag('config','{$id}',o);})();</script>";
 		}
 
 		return '';

includes/class-scripts-manager.php

@@ -97,7 +97,7 @@ class ATT_Consent_Scripts_Manager {
 		global $wpdb;
 		$table = self::table_name();
 
-		$allowed_categories = array( 'functional', 'analytics', 'marketing' );
+		$allowed_categories = array( 'always', 'functional', 'analytics', 'marketing' );
 		$allowed_placements = array( 'head', 'footer' );
 		$allowed_statuses   = array( 'active', 'inactive' );
 
@@ -150,6 +150,7 @@ class ATT_Consent_Scripts_Manager {
 	public static function get_scripts_for_frontend() {
 		$scripts = self::get_scripts();
 		$grouped = array(
+			'always'     => array( 'head' => array(), 'footer' => array() ),
 			'functional' => array( 'head' => array(), 'footer' => array() ),
 			'analytics'  => array( 'head' => array(), 'footer' => array() ),
 			'marketing'  => array( 'head' => array(), 'footer' => array() ),
@@ -193,6 +194,18 @@ class ATT_Consent_Scripts_Manager {
 				continue;
 			}
 
+			// "Always" scripts execute immediately without consent gating.
+			if ( 'always' === $script['category'] ) {
+				if ( preg_match( '/<script[\s>]/i', $snippet ) ) {
+					$output .= $snippet . "\n";
+				} elseif ( preg_match( '/^\s*</', $snippet ) ) {
+					$output .= $snippet . "\n";
+				} else {
+					$output .= '<script>' . $snippet . '</script>' . "\n";
+				}
+				continue;
+			}
+
 			// Check if snippet contains <script> tags.
 			if ( preg_match( '/<script[\s>]/i', $snippet ) ) {
 				// Rewrite each <script> tag to type="text/plain" with category attribute.

public/js/consent-manager.js

@@ -65,6 +65,7 @@ var AttConsent = (function() {
 			wp_set_consent('statistics',  categories.analytics  ? 'allow' : 'deny');
 			wp_set_consent('marketing',   categories.marketing  ? 'allow' : 'deny');
 		}
+
 	}
 
 	/**
@@ -88,6 +89,28 @@ var AttConsent = (function() {
 			if (a.ut) { params.campaign_term    = a.ut; }
 			if (a.uo) { params.campaign_content = a.uo; }
 
+			// If no UTMs/gclid, derive source/medium from referrer so GA4
+			// doesn't report (not set). Important for cross-domain tracking
+			// where the _gl param may have been lost before consent was granted.
+			if (!a.us && !a.gc && a.r) {
+				try {
+					var ref = new URL(a.r);
+					var linkerDomains = config.linker_domains || [];
+					var isLinkerDomain = linkerDomains.some(function(d) {
+						return ref.hostname === d || ref.hostname.endsWith('.' + d);
+					});
+					// Only set referral attribution if referrer is from a different
+					// host and NOT a configured cross-domain linker domain (those
+					// should be seamless continuations, not referrals).
+					if (ref.hostname !== window.location.hostname && !isLinkerDomain) {
+						params.campaign_source = ref.hostname;
+						params.campaign_medium = 'referral';
+					}
+				} catch (e) {
+					// Invalid referrer URL - skip.
+				}
+			}
+
 			if (Object.keys(params).length > 0) {
 				gtag('set', params);
 			}